

Enduring Relationships


Inspiring Creativity


Made to Last
Perfect gifts for any age
Our Bestsellers
100 years of Madame Alexander
A Hundred Years of Kindness
In 1923, Madame Beatrice Alexander, a true American original, founded the Alexander Doll Company that would revolutionize the doll industry. Today, her legacy lives on as the Madame Alexander brand continues to make inspiring dolls that reflect a diverse, evolving world and creates kind kids for generations to come. We can't wait to see what the next 100 brings!
Our Play Studio
Have fun & Make Memories!
- Learn how to create amazing crafts for your dolls
- Teach kindness together
- Tips for Parents




Our Play Studio
Have fun & Make Memories!
- Learn how to create amazing crafts for your dolls
- Teach kindness together
- Tips for Parents
Join the Madame Alexander family
- Be the first to hear about exciting new arrivals and limited editions
- Receive 10% off your first order when you sign up
- Receive exclusive promotions and offers
- Share inspiring stories and tips on nurturing creativity through play
- Invites to events and virtual workshops for doll enthusiasts