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The Madame Alexander Doll Shop

Enduring Relationships
Inspiring Creativity
Made to Last

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Our Bestsellers

Meet our dolls

Peekaboos

2-in-1 fun with our plush Peekaboos® that all have an animal hood to play peek-a-boo

Adoption Day Baby

Our adoption day baby dolls are waiting to be nurtured and loved.

Petite Sweet Smiles

Good things come in small packages. These 10-inch Petite Sweet Smiles are perfect to take with you on any adventure.

Huggums

Check out our Huggums ® family. These soft, huggable dolls are perfect for any age.

100 years of Madame Alexander

A Hundred Years of Kindness

In 1923, Madame Beatrice Alexander, a true American original, founded the Alexander Doll Company that would revolutionize the doll industry. Today, her legacy lives on as the Madame Alexander brand continues to make inspiring dolls that reflect a diverse, evolving world and creates kind kids for generations to come. We can't wait to see what the next 100 brings!

See what our customers have to say about us

Love it!

Stars

Absolutely love our Madame Alexander doll! The craftsmanship is stunning, and my daughter adores the attention to detail.

Jane R.

Great service!

Stars

Impressed by the diversity in Madame Alexander dolls! It's so important for kids to see themselves represented in their toys.

Andy

Perfect for my collection

Stars

As a collector, I appreciate the heritage behind Madame Alexander dolls. Each one tells a story and holds a piece of history.

Anna H.

Our Play Studio

Have fun & Make Memories!
  • Learn how to create amazing crafts for your dolls
  • Teach kindness together
  • Tips for Parents

Our Play Studio

Have fun & Make Memories!
  • Learn how to create amazing crafts for your dolls
  • Teach kindness together
  • Tips for Parents
Join the Madame Alexander family
  • Be the first to hear about exciting new arrivals and limited editions
  • Receive 10% off your first order when you sign up
  • Receive exclusive promotions and offers
  • Share inspiring stories and tips on nurturing creativity through play
  • Invites to events and virtual workshops for doll enthusiasts